News Best Furniture Industry Web Augmented Reality Use Case in 2020

[Shivam]

Furniture industry is growing rapidly over years since the use of furniture has always been on top. Earlier there were only few simple designs of furniture but now it has got better with new designs and technologies. Furniture Industry has now began implementing Augmented Reality (AR) to boost sales, increase customer interest and increase demand. Augmented Reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, Auditory, Haptic, Somato-Sensory and olfactory. With AR the furniture industry is now experiencing a huge wave of digitalization.

Out of competition and to attract customer to buy their product, some big Furniture manufacturing companies like Wayfair, Ikea and Houzz have already invested a huge amount on Augmented Reality although it is difficult from small and medium sized company to invest such a huge capital on it. Customers are more intend to buy a product if they can visualize it with the help of Augmented Reality as it helps them to connect emotionally and build a strong attachment with the product and the brand. This is the reason that augmented reality became one of the huge sale driver’s in 2020.

Multinational companies like Google and Apple had already invested a large capital on Augmented Reality (AR) that made it’s implementing cost lower and testing significantly faster and now AR is available for use to almost everyone.

 

[Shivam]

In 2019, Apple released AR kit and Google released ARCore that bough the possibility to visualize 3D content without installing any extra application in Smart-Phones. Now, let look at the following way an Augmented Reality is helping expand the furniture industry:

1. Digital showcase: through digitally a furniture retailer is able to showcase the furniture. This makes the furniture showcasing visually interactive and the customers are also able to visualize how the particular thing will look in their house.
2. Weapon for competition: Using such an advanced technology like AR, a retailer can give good competition to its competitor and might also stay ahead of all other.
3. Young customers: Augmented Reality apps are famous among young customers and smartphones are available to everyone hence, it can be use d as a good way of advertising.
4. Less trial risk: there is less or absolutely no risk in trail. Hence, the risk of logistic expenses and product return is also minimized.
5. Marketing opportunities: Augmented reality provides new marketing opportunities.

Some of the famous Augmented Reality app for furniture are: Ikea place aap, Houzz, Augmented furniture, Wayfair, Lowe’s Vision. Hence, this shows that AR benefits furniture Industry in many ways. It suits the furniture industry perfectly. Customer wants to purchase the best and Augmented reality provides them the opportunity to visualize and test the products digitally in their house and that too in 3D. With the help of AR furniture industry is expected to improve and grow more in future.